McKenna Sprouse

Portfolio Gallery 2024

Project / 1

Conceptual rebrand for the Queens Museum  in New York City. Consists of a new logo combination mark as well as a new set of branding guidelines ; all centered around the tag line: Connecting Past and Present.

Queens Museum

Project/ 2

cache capital Partners

Cache Capital Partners is a life insurance company made for high performers and professionals. As part of a merchandise package, they contracted me to make “swag” for the brand, along with a temporary collective identity.

Project/ 3

cache capital Partners

Part Two of the Cache Capital Partners Merchandise Concept. Includes designs for T-Shirt and Sweatshirt, as well as Mailer Box.

Project/ 4

Curated compilation of recent book cover concepts done for various different genres and authors. Each one personalized and true to the book’s identity and story.

Book Covers

Project/ 5

Replica focuses on the discourse of graphic design in a consumerist world. While supplying arguments for both sides, it pokes fun at the world of consumerism by strong use of color and visuals.

Replica — Zine

Project/ 6

Introducing Triton, the wild-caught Mediterranean sea-food brand that offers fresh seafood like no other. Triton offers all Mediterranean “fruits of the sea” including shrimp, octopi, sardines, mullets, breams, sea bass, conger eels, sharks and dogfish, ect. Triton is the perfect choice for the health-conscious foodie.

Triton Fresh Seafood

Project/ 7

Inspired by the way suds and bubs intertwine and act with each other, Moth is a display typeface that can be perceived as many things. Made through the intertwining combinations of different sized circles, it is perfectly organic, yet consistant.

Moth — Typeface

Project/ 8

The purpose of this poster/brochure series was to raise awareness and call out unethical practices in the pharmaceutical industries that are causing the rates of medications to spike. The poster includes research into the causes of this and promotes a solution.

Patent Reform — Poster Brochure

Project/ 9

Varsity Chocolate is a chocolaterie located in Brooklyn, New York. Varsity is unique in that the chocolate business in that it unites the rich flavors of premium whiskey and fine chocolate with the spirited joy of American sports bars. Our whiskey-infused chocolates redefine the game of indulgence, setting a new standard for the sweet moments shared in the company of champions.

Varsity Chocolate

Project/ 10

GRAPHIC PROPS — RESEARCH POSTER

As a part of the research process for the senior capston project, this design was made as a way to display research and the process of a case study while being on theme to the whole of the project.

Branding/ UX Design/ Editorial/ Ilustration/ Book Design